Velocity Leisure

Velocity Leisure operates several high-profile trampoline parks and children’s play centres in the North West. Each location spans thousands of square feet and offers a range of activities from extreme dodgeball to climbing.

Velocity Leisure

The Objective

Velocity Leisure asked Zanto Digital to help them revitalise their online presence and to start using search engine marketing to increase the amount of online bookings across their portfolio of locations. They also wanted to increase the number of bookings for kids parties by cross-marketing their different facilities and targeting different age ranges with different brands.

The Activity

  • We created a new online presence for Velocity Leisure
  • We started a long term SEO campaign to build organic traffic
  • We ran targeted and strategic PPC campaigns to generate bookings
  • We outlined a data collection and utilisation strategy to make use of the client's extensive and rapidly growing customer databases

The Results

  • The new mobile-ready website looks great
  • Users can now book any type of activity across all of the parks
  • The amount of time users spend on the website has increased by 23%
  • Velocity Trampoline Parks has risen over 479 places on Google during a 3 month period
  • Organic traffic has increased by 19% on an average monthly basis

What We Did

velocity-19

Web Development

The new Velocity Trampoline Parks website utilizes video to showcase the park’s unique facilities and activities. The booking system has been closely integrated to allow prospective customers to book any activity at any time at any park regardless of which device they are using.

deliverable

PPC Campaign

By working closely with Velocity’s operations team we identified key areas in which PPC could be used to generate bookings. To-date we’ve generated over 7,240 clicks via paid search with an average cost per click of £0.58. Through ad optimisation and broader targeting we expect the amount of clicks to dramatically increase whilst the cost per click decreases.

SEO Campaign

After consulting with the client we identified that a geographical approach to SEO (search engine optimisation) was the best way forward. As such, we targeted a series of cities in the North West and optimised key sections of the website accordingly. As a result we saw a dramatic increase in organic traffic and online bookings.

Need help with something similar? Get in touch!

Other Work

Your website creates an all-important first impression of your brand online. It allows you to sell the vision of your products and services.