New e-commerce website launched for Infratech
We’re pleased to announce the launch of the revamped… »
Velocity Leisure operates several high-profile trampoline parks and children’s play centres in the North West. Each location spans thousands of square feet and offers a range of activities from extreme dodgeball to climbing.
Velocity Leisure asked Zanto Digital to help them revitalise their online presence and to start using search engine marketing to increase the amount of online bookings across their portfolio of locations. They also wanted to increase the number of bookings for kids parties by cross-marketing their different facilities and targeting different age ranges with different brands.
The new Velocity Trampoline Parks website utilizes video to showcase the park’s unique facilities and activities. The booking system has been closely integrated to allow prospective customers to book any activity at any time at any park regardless of which device they are using.
By working closely with Velocity’s operations team we identified key areas in which PPC could be used to generate bookings. To-date we’ve generated over 7,240 clicks via paid search with an average cost per click of £0.58. Through ad optimisation and broader targeting we expect the amount of clicks to dramatically increase whilst the cost per click decreases.
After consulting with the client we identified that a geographical approach to SEO (search engine optimisation) was the best way forward. As such, we targeted a series of cities in the North West and optimised key sections of the website accordingly. As a result we saw a dramatic increase in organic traffic and online bookings.