Signature Living

Signature Living is the largest hotel and serviced apartment operator in Merseyside. The company owns several key properties including the Signature Living Hotel, 30 James Street Hotel and The Shankly Hotel.

Signature Living

The Objective

Signature Living asked Zanto Digital to implement a full rebrand, build two new websites, run their email marketing campaigns and produce all of their printed marketing assets. The objective was to increase the amount of direct bookings through effective inbound and traditional marketing.

The Activity

  • We created a new brand for Signature Living
  • We designed and built a new website for Signature Living Hotel
  • We organised all existing customer data and new customer data collection
  • We produced a full set of printed assets
  • We conducted ongoing email marketing to increase bookings

The Results

  • The new branding met the client's exact requirements
  • The new website enabled Signature Living to increase the amount of direct bookings
  • Thousands of customer records were collated into a database
  • The new brochures and printed assets increased the conversion rate for event and wedding bookings
  • Ongoing email marketing increased repeat bookings by 21%

What We Did

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Brand Development

After producing and refining hundreds of logo concepts we arrived at a design that reflected Signature’s unique style and personality. The logo worked effectively across all digital and offline assets.

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Web Development

We designed and developed a new website for the Signature Living Hotel. The website showcased the unique themed accommodation at the hotel and allowed customers to book online. This, in turn, reduced Signature Living’s reliance on booking platforms such as Late Rooms and Expedia.

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Brochure Production

Our design team produced brochures that presented all of Signature Living’s unique characteristics and booking options in a visually stunning format. In addition, specialist brochures for weddings and corporate events were produced.

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Email Marketing

After all existing customer data and new customer data collection had been organised we orchestrated ongoing email marketing campaigns to increase the amount of repeat bookings. Open rates are far higher than typical industry standards.

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Other Work

Your website creates an all-important first impression of your brand online. It allows you to sell the vision of your products and services.