New e-commerce website launched for Infratech
We’re pleased to announce the launch of the revamped… »
The 30 James Street Hotel, part of the Signature Living group, is a 310 bed hotel located in the historic headquarters of the White Star Line.
Signature Living asked Zanto Digital to develop a brand for the new 30 James Street Hotel, produce a full set of marketing assets and build a new mobile-ready website. The objective was to generate accommodation and wedding bookings for the new property and to convey the rich heritage of the hotel's historic building.
The new brand represented a strong visual identity for 30 James Street by combining elements of the White Star Line’s logo with Signature Living’s unique aesthetic.
The new website showcased the unique accommodation on offer at the hotel and allowed prospective guests to seamlessly book online. Wedding and event services were also highlighted as a key focus.
We produced a 16 page wedding brochure to market 30 James Street as a stunning venue for weddings, a major lead generation priority for the client.
We also produced a six panel z-fold leaflet to complement the wedding brochure. Thousands of copies of the leaflet were subsequently printed and handed out to prospective customers at wedding and bridal fairs.
We orchestrated an email marketing campaign, targeted at past customers, to increase awareness for 30 James Street’s unique wedding offering. The campaign achieved open rates far higher than industry standards.
The launch night for the new hotel was a significant occasion and, as such, we produced a unique “boarding pass” event invite in the same style as those handed to passengers on the RMS Titanic.