30 James Street

The 30 James Street Hotel, part of the Signature Living group, is a 310 bed hotel located in the historic headquarters of the White Star Line.

30 James Street

The Objective

Signature Living asked Zanto Digital to develop a brand for the new 30 James Street Hotel, produce a full set of marketing assets and build a new mobile-ready website. The objective was to generate accommodation and wedding bookings for the new property and to convey the rich heritage of the hotel's historic building.

The Activity

  • We created a carefully refined brand for the hotel
  • We built a new mobile-ready website
  • We designed a full set of brochures and marketing assets
  • We produced a brochure, z-fold flyer and email marketing campaign for weddings at 30 James Street

The Results

  • The new brand reflected the hotel's unique character and heritage
  • The new mobile-ready website facilitated online bookings from day one
  • The brochures and marketing assets helped to generate bookings for weddings, events and repeat customers
  • Ongoing email marketing to the client's existing customer database generated significant online bookings

What We Did

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Brand Development

The new brand represented a strong visual identity for 30 James Street by combining elements of the White Star Line’s logo with Signature Living’s unique aesthetic.

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Mobile-Ready Website

The new website showcased the unique accommodation on offer at the hotel and allowed prospective guests to seamlessly book online. Wedding and event services were also highlighted as a key focus.

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Wedding Brochure

We produced a 16 page wedding brochure to market 30 James Street as a stunning venue for weddings, a major lead generation priority for the client.

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Wedding Z-Fold

We also produced a six panel z-fold leaflet to complement the wedding brochure. Thousands of copies of the leaflet were subsequently printed and handed out to prospective customers at wedding and bridal fairs.

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Email Marketing

We orchestrated an email marketing campaign, targeted at past customers, to increase awareness for 30 James Street’s unique wedding offering. The campaign achieved open rates far higher than industry standards.

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Event Invites

The launch night for the new hotel was a significant occasion and, as such, we produced a unique “boarding pass” event invite in the same style as those handed to passengers on the RMS Titanic.

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Other Work

Your website creates an all-important first impression of your brand online. It allows you to sell the vision of your products and services.